As The Scouting Network's profile rises in the Far East, a recent
article appeared in the main Singapore Paper, The Straits Times. This article
has subsequently been taken up by two Football magazines in China and Japan.
Following excellent coverage earlier in the year from the UK based
Four-Four-Two and Soccer USA, it has directed current and prospective scouts
towards our "Soccer Management and Scouting Course", run in conjunction with
our partners Sports Management Worldwide.
EAGER to discover the next Wayne Rooney or Lionel Messi? Or how
about spying trips to the San Siro or the Bernabeu to jot down some tactical
notes ahead of a Champions League clash? Hold your horses; scouting is not as
glamorous as it is made out to be. In this week's Secret Files, WANG MENG MENG
speaks to DEREK BRAGG, managing director of The Scouting Network, on the art of
assessing football talents.
HELLO there, I'm looking for a striker. Strong in the air,
six-feet tall and good with both feet. Got anyone to match that
description?
That could well be a top Premiership manager briefing his scout
what he has in mind for his next big money signing or big money flop. Too
often, clubs have flushed millions of pounds down the toilet simply because
they did not do enough homework on a player only to realise that he does not
fit in after he had signed. Even worse, budget constraints have led to some
teams scrapping their scouting system altogether, which includes reconnaissance
trips to size up forthcoming opponents.
Enter Derek Bragg into the fray, who, since the beginning of
last year, has been attempting to fill that vacuum by providing team
assessments and individual player reports through his brainchild - The Scouting
Network (TSN). To date, his fledgling company has written reports for 54 clubs
worldwide. For a fraction of what it costs to sign a player, managers can now
pick up one of Bragg's reports to help them better judge their transfer targets
before scrawling their signatures on a cheque.
As Bragg tells the Secret Files: "After my playing career, I had
been a coach and chief scout for Cheltenham Town in 1997, where I stayed for
six years. After a brief spell in business, I got back into football and when I
returned to the game, I realised that the scouting side of the game was
inefficient. Reports on teams and players were not properly documented in a
structured format or template. There was no database readily available. Even
higher up in the Premiership, things are still being done the old-school way,
with a lot of scouts communicating with managers verbally".
Hence, The Scouting Network. On the quality of his dossiers, the
49-year-old elaborated: "Scouting reports are not simple pieces of information
such as the height of a player, whether he's good in the air or if he's strong.
TSN tries to provide an independent opinion on a player. Very often, you would
have agents trying to drum up hype about their clients. Maybe a club has only
seen a player once and think he's not up to the mark. But TSN can keep track of
him for a long period. Perhaps, a year later, and if the club comes back for
him, he may have improved. If you have two reports on the player, you can
probably see a pattern emerging and judge him better".
"We're building relationships with clubs. They trust us. They
want to tap into our knowledge base when they're looking for players. It is a
cost-efficient solution for clubs that don't have the time or money.'' It is
not only a player's footballing abilities that will be under evaluation. His
personality will be under the microscope as well. Bragg added: "It's not just
standard bio-data, but we've also included details like the length of a
player's contract and his character traits. It is very important to know about
the player as a person, whether he has a drinking or gambling problem, his
character, or if he's a good or lazy trainer... important bits of information
that could make or break a signing".
"I work with scouts that I trust and are well connected in the
football industry. They know people at the clubs and lower down at grassroots
level, who will be able to give you such information.''
Currently, TSN have a squad of 43 scouts spread over different
continents in places such as Argentina, Spain, Japan, Australasia and various
African nations. It has also monitored not just top-class tournaments like the
recent African Cup of Nations, but also youth competitions like the World
Under-17 and Under-19's at La Manga.
The result? A massive computer database of over 60,000 players
of every level and standard, documented in a systematic manner and one that is
easily retrievable for future reference. Any chance that Bragg will tip
Singaporean readers off to the next unpolished diamond? He clarified: "We're
not talking about unearthing the next David Beckham or Ronaldinho, that's a
common misconception about scouting, this is about helping clubs find matching
players from every level. It's about providing detailed information about young
players breaking through and ensure potential signings are well
researched".
"At many clubs, they throw money around as if it was confetti.
Some are buying players on the strength of watching just one video. They needed
to be brighter when it comes to spending and my company is providing them a
service through our quality scouting reports. I can see the attitudes of the
clubs changing. They are exercising better discipline when it comes to the
transfer market these days.''
Times are changing and The Scouting Network is leading the
way.